For international distributors whose films under perform in the global market, China can offer a welcome boost. China has opened a new films distribution market. Films themed with recognized content as appealing to Chinese audiences can be international successful. This phenomenon called “over-indexing;” is the situation when a film performs significantly better in an outside market than its anticipated performance in USA market. Tinayuxing Film & Cultural Television, LLC (TFCT) a Texas company reviews and recruits international film projects and TV/Film collaboration between USA and China producers.
China should thus be a top priority for Hollywood’s executives for two reasons:
1) China’s share of the global market will continue to expand and before long will overtake that of the U.S.; and
2) If they intend to participate meaningfully in the movie industry’s future growth, Film producers need to find ways to repatriate a larger share of China’s domestic revenue.
Very little of the Chinese film industry’s box office comes from outside the country that other territories appear as mere specks on China’s world map. TFTC has been in China over the last ten years. TFTC recognizes China has a severe shortage of experienced, commercially capable screenwriters, directors, producers, and other talent mean that few films made in China without foreign partners are able to attract international attention. Only two places can truly offer the sort of help that China needs: Hong Kong and Hollywood. The degree to which Hollywood benefits from China’s future growth will depend largely in part on decisions USA producers and film companies make in the next 3-10 years. Hong Kong’s producers have already entrenched themselves in the Chinese system; some 70 percent of China’s co- productions in recent years were made with Hong Kong partners. The question now is whether Hollywood will do the same. Chinese producers and financiers have demonstrated a strong appetite for hiring and working with U.S. talent. The degree to which U.S. players get to participate in the Chinese system will be largely up to independent and co-production opportunities that TFCT has identified. Those producers and directors that seize the chance and recalibrate their skills to work together with Chinese partners will open up an entirely new world of opportunity for their films and future projects. TTCT recognizes China’s share of the global market as it continues to expand and before long will overtake that of the U.S. TFCT works with USA producers to find ways to repatriate a larger share of China’s domestic revenue. American film professionals have a great deal to offer China, far more than Hong Kong can. Hollywood’s movie development, production and distribution system has dominated the global market for a century. During the past few years, Chinese producers and financiers have demonstrated a strong appetite for hiring and working with U.S. talent. The degree to which U.S. players get to participate in the Chinese system will be largely up USA producers willing to co-produce and commitment to break the international film ceiling to work hand in hand in the art they mutually love this commitment will open a new world of opportunity for international artists.
Source: Pacific Bridge Pictures Analysis
China has been investing mightily to expand the country’s cultural exports in the effort to extend its film position around the globe. As China’s domestic business grows, and as the infrastructure and skill base to support it improve, China’s ability to compete internationally in films will also grow.
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